Ahrefs is a software company that creates online SEO tools and free educational resources for marketers.

This Ahrefs review will cover the company’s unique features and tool offerings and explain why it stands out in the SEO industry.

Ahrefs is a lean multinational startup based in Singapore that values creating meaningful, user-friendly products.

They move quickly to give their customers what they want and to stay ahead of the competition. “First do it, then do it right, then do it better,” is their motto.

Ahrefs.com is a feature-rich SEO toolkit that includes free learning materials as well as a passionate community and support.

At the moment, this Ahrefs review highlights how they distinguish themselves from the crowd by having the most live links, the largest index, and the fastest index updates.

They are constantly improving all of their algorithms in order to provide their customers with the most recent and up-to-date backlinks data.

Aside from that, they try to keep up with all new trends in the world of SEM and SEO and ensure that these trends are reflected in new Ahrefs features.

Some handy tools that they currently offer:

• You can easily understand your site’s backlinks profile as well as the sites of your competitors using their Site Explorer tool. If you want to find the most effective keywords for organic and paid search, this tool will come in handy.
•  Their Content Explorer will assist you in locating the most shared content on social media channels for any topic.
• Ahrefs Keywords Explorer will assist you in obtaining related keyword ideas and traffic estimates.
• The Rank Tracker tool tracks desktop and mobile rankings for any place and generates daily/weekly/monthly reports.
• The Site Audit tool will evaluate your website for common SEO issues and track the health of your SEO over time.
•  Alerts will notify you of new and lost backlinks, web mentions, and keyword rankings.

How is Ahrefs different?

• Ahrefs has built its own crawler and index. They collect and organise all data without the use of third-party services, and they are proud to have the most actual data on links.
• Ahrefs is a data firm. They collect data, process data, store data, and finally build tools that allow you to use their data to achieve various marketing and SEO goals.
• Their crawler can score up to 6 billion pages per 24 hours, which is quite impressive. After Googlebot, AhrefsBot is the most active crawler.
• On average, their index is updated every 15 minutes (30 minutes in the worst-case scenario). As a result, you can see much more up-to-date information right away, without having to wait months for new links to be introduced to the index.
• They consistently update the information on links to pages they have previously visited. Pages with an elevated URL Rating are toured more frequently than those with a poor rating.
• Ahrefs can assist you in locating specific concerns on your websites. Your search engine ranking will improve pretty shortly as you fix them.
• They stay updated with current SEO/marketing trends and are continuously adding new operations and tools to Ahrefs to make it a fully-featured SEO toolset for your marketing goals!

13 things that only Ahrefs can do:

In this Ahrefs review, we’ll explore 13 capabilities that set Ahrefs apart:

1. Keyword research for 10 search engines

The majority of keyword tools only display data and statistics for Google.

That also has to do with their near-monopoly on the search engine market, but keeping in mind that traffic can also come from other search engines Ahrefs is compatible with many more search engines which are mentioned below.

• Google
• YouTube
• Amazon
• Bing
• Yahoo
• Yandex (Russia)
• Baidu (China)
• Daum & Naver (South Korea)
• Seznam (Czech Republic)

2. See ‘clicks’ data

3. Get total search traffic estimations

To predict a page’s organic traffic potential, just about all SEO experts take a glance at the search volume of their target keyword.

This is a problem because pages rarely rank for a single keyword, but rather for a huge number of long-tail keyword variants.

So, to find the “total search traffic potential” you can use the “SERP overview” report in Ahrefs’ Keywords Explorer. 

4. See backlink growth or decline over time

Ahrefs is the only tool that updates backlink graphs daily due to their ongoing efforts in web crawling technology and infrastructure.

This level of specificity enables you to precisely relate your link acquisition rate to that of your competitors to determine whether you’re on track to catch up.

5. See top subfolders by traffic

The Site Explorer “Top Subfolders” report assists you in better understanding your competitors’ website structure, as well as which segments of their site yield the maximum search traffic from a specific country.

6. See keyword click distributions

According to conventional wisdom, approximately 30% of clicks go to the top-ranking result, 15% to the page in position #2, and so on.

These figures, however, are deceptive because they are averages.

In reality, each keyword has a distinct CTR curve.

Ahrefs can calculate and display this for most keywords because they process massive volumes of clickstream data.

Simply enter your search queries into Keywords Explorer and then navigate to the “Traffic share by pages” report.

7. Analyze SERP history

Before pursuing a specific keyword, research the battles that have occurred among the leading search results in recent years.

This will help you select the most appropriate keyword.

8. Uncover content gaps

“Content gap” analysis is probably something you’ve heard of. This is where you look for keywords that your contenders are ranking for but aren’t.

This feature is available in a variety of tools. This isn’t unique to Ahrefs.  The potential to do it at the URL or subfolder level is unique to Ahrefs.

What good is this?

Assume you’re developing a blog content strategy. You wouldn’t want to compare your entire website to that of a competitor, but instead just your corresponding blogs (which reside in subfolders). 

Use the “prefix” mode in Ahrefs’ Content Gap tool to accomplish this.

9. See ranking history

Knowing how the pages used to rank for specific keywords can be incredibly helpful, and Site Explorer allows you to do so.

Site Explorer > Enter website > Organic keywords > Choose a keyword > Click the “history” icon

10. Monitor outbound links

It’s critical to monitor the external links, particularly if you have a team that works on your site.

11. Find link prospects with Content Explorer

Content Explorer is a 1.1 billion web page searchable database that includes the following proprietary metrics:

• Domain Rating (of the parent website);
• Number of referring domains;
• Organic search traffic;
• Word count;
• Publish date;
• Updated date;
• Live/broken;
• Author

There are no direct competitors for the tool, and there are far more utilisation cases. Here are the two unique methods for link prospecting with you.

1. Find thousands of relevant blogs to pitch

There is evidence that the many powerful backlinks come from pertinent, high-authority websites that have never previously linked to you.

In Content Explorer, look for pages that have your target keyword in the title. Then, look for sites with a “comfortable” Domain Rating and switch to “One page per domain.”

Then, using the “highlight unlinked domains” function, bost findings for sites that have never linked to you.

In less than 60 seconds, you can find tons of relevant, definitive blogs to pitch. 

2. Finding broken link-building opportunities

Search for pages with a related word or phrase in their title, then filtrate broken pages only, and finally for outcomes with a minimum of 50-100 referring domains.

12. Get keyword ranking alerts

Each week, Ahrefs sends an email with a list of all the keywords for which our website has begun ranking in positions 1-3.

Consider this rank monitoring on steroids. Before you can see updates from rank tracking tools, you must first specify keywords to monitor.

Ahrefs can tell you when you start ranking for any of them because Ahrefs already tracks rankings for 500 million keywords.

To set up a new keyword alert, go to:

Alerts > New keywords > New alert > Enter a domain, subsection, or URL > Choose settings and frequency

This is an excellent way of monitoring competing websites and tracking your website’s ranking advancement on autopilot.

13. Analyze internal backlinks

Having difficulty moving an important page up in the search results?

You’re probably aware of the number of external backlinks it has, and what about internal backlinks?

In this Ahrefs review, we explore how to see the exact linking URLs and anchor texts by clicking on the blue numbers. 

Navigate to the “Best by links” report in Site Explorer and select the “Internal” tab. The quantity of internal links to each webpage is displayed here.

To see the exact linking URLs and anchor texts, try clicking on the blue numbers. This is a convenient way to perform a swift internal link audit and determine what needs to be changed.

While internal backlinks carry very little weight than external ones, don’t underestimate the amount of value you can pass to a page through internal linking.

A few strategically placed internal links may be enough to move your page up a few positions.

For a complete overview Reading Ahrefs reviews will give you more insight into how its advanced features can benefit your SEO strategy.